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, by Frederick Allen
Download , by Frederick Allen
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Product details
File Size: 12165 KB
Print Length: 514 pages
Publisher: Open Road Media; Reprint edition (October 27, 2015)
Publication Date: October 27, 2015
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B01543FEE4
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Amazon Best Sellers Rank:
#327,417 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
A surprisingly interesting story of the history of the iconic brand and drink. As someone who doesn't even like Coke, I was leery of this book but it turned out to be an excellent read. As much saga as business history, the author traces the lives of the powerful men who shaped Coca-Cola over more than a century. The author brings these people to life, highlighting both their triumphs and failures. Focused heavily on the first 75+ years of the company, the book nonetheless shows the evolution of a minor drink in a minor city into a worldwide brand that has had major impacts in the growth of wealth in Atlanta.The people are fascinating and flawed, the business has ups and downs and throughout most of the time, a couple of powerful families fight among themselves for power and control. It has all the makings of a good novel wrapped in a true story.
An interesting tale in dire need of a thorough edit. Makes for an amusing read when the author feels the need to add [sic] to direct quotes, while also regurlarly spelling 'this' as 'his', 'its' as 'ifs', and missing full-stops. I am not a grammar stickler by any stretch, but the errors make for a more challenging read due to the need to interpret what the author may have meant. Lack of editing also means the story doesn't flow as well as it could, would love to read a revised version.
Although written about 1995 and therefore does not follow Coke to today, this book is delightful. The history of Coke's evolution, marketing, "formula", and power struggles within the company make for great reading. The early history of Coke (although its founders insisted it always be referred to as Coca-Cola) and how the company grows and passes from owner to owner is an entertaining read.Highly recommend it. Especially at its $1.99 price !
The story of Coca Cola is truly an amazing tale, and truly and American experience. The author allows us all of the inside information regarding it's beginnings including an real understanding of the times and culture. The story is full of diverse human personalities with all of their strengths and failings. The weakness of the book comes in the middle when the minutia bogs it down. Sometimes less is more and that is likely the case here. But overall this is an interesting and entertaining read.
If you like historical novels, this should be read. The author does a great job weaving the story of Coke from the beginning until the late 80s. There are several surprises and twists. The only issue, is it is a bit too detailed in parts.
A longish light read for an interesting light subject. Nothing earth shaking here although I guess the story in total is significant culturally and business history wise. I would recommend this for people who enjoy reading and have some level of interest in the subject.
Anyone who drinks any soft drink will find this fascinating. Coca Cola has come to be seen as a symbol for our country around the world. This books tells you how that happened
Really interesting . It is amazing that coke ever survived, considering all the goings on within the company. I enjoyed the history of the times. The ending was very abrupt - I was expecting to read the next chapter only to find that the book was finished.
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